Rovio, Xiaomi, Kingsoft Shiyou Partner to Bring Angry Birds Back to China

• Angry Birds is making a comeback in mainland China
• A new partnership with Kingsoft Shiyou will handle distribution
• It will also come preloaded on Xiaomi Pro and Pro Max devices

The term 'anglocentric' is often used to describe an excessive focus on English-speaking markets. While we strive for a global perspective, it's easy to fall into assumptions - even in mobile gaming. Take Angry Birds, for instance, one of mobile gaming's biggest hits, which is only now returning to China.

That's right. Until now, Chinese mobile gamers have been missing their daily dose of pig-destroying and structure-smashing action. Thankfully, a new agreement between Rovio, Xiaomi and Kingsoft Shiyou will bring Angry Birds back to Chinese players.

Rovio has secured an excellent deal through this partnership. Angry Birds will come preinstalled on the Xiaomi 17 Pro and Xiaomi 17 Pro Max smartphones, making it immediately accessible to more players than ever before.

Expanding to new markets

While this might seem like purely business news, Angry Birds' return to mainland China is significant for players too. The game becoming a standard app on the latest generation of phones makes it particularly noteworthy.

Since being acquired by Sega, Rovio appears to be on an upward trajectory. This is evident in their new Sonic-themed releases, ongoing experiments with the Angry Birds franchise, and the third installment of their successful movie series. The China expansion represents the next phase in Angry Birds' resurgence into public awareness.

Speaking of China's growing influence in the mobile industry, consider exploring our recent reviews of domestic handsets. The Honor Magic V5 earned high praise from Catherine's detailed examination of its features and capabilities.