The Biggest Upcoming Sales Events of 2025

This guide outlines major 2025 sales events, offering a strategic shopping calendar for tech, games, and more. While Black Friday remains king, other events offer comparable deals. Smart shoppers can leverage these opportunities throughout the year.

1. Valentine's Day Sales (Now – February 14): This early event often features the year's best prices on gifts, including smartwatches, jewelry, LEGO sets, video games, and books.

Latest Deals:

LEGO Botanicals Orchid: $39.99 (20% off) at Amazon

LEGO Icons Flower Bouquet: $47.99 (20% off) at Amazon

LEGO Botanicals Pretty Pink Bouquet: $59.99 at Amazon

LEGO Botanicals Wildflower Bouquet: $47.96 (20% off) at Amazon

2. Presidents' Day Sales (February 13–17): Expect discounts on mattresses, clothing, laptops, and PCs, along with broader sitewide sales.

3. Tax Day Sales (April 15): Retailers often capitalize on tax refunds with deals on TVs, electronics, and LEGOs.

4. Star Wars Day Sales (May 4): A surprisingly good time for Star Wars merchandise deals, including LEGO sets, movies, games, and collectibles.

5. Mother's Day Sales (May 8–11): Discounts on gifts like flowers, jewelry, watches, and chocolates, with potential deals on other items.

6. Memorial Day Sales (May 22–26): Expect significant discounts on mattresses, clothing, appliances, laptops, and furniture, with major online retailers participating.

7. Dads and Grads Sales (June 1–15): A combined sales event targeting graduating students and fathers, offering deals on large-ticket items like TVs, laptops, PCs, and furniture. An excellent time for laptop and gaming PC purchases.

8. 4th of July Sales (July 1–6): Expect significant discounts on electronics (TVs, gaming monitors), mattresses, appliances, furniture, and clothing, along with summer-related items like sporting goods and grills.

9. Prime Day (Mid-July): Amazon's major sales event, often rivaling Black Friday, with many other retailers participating. Expect deals on a wide range of products. Anticipated dates: July 15-16, 2025 (based on 2024).

10. Labor Day Sales (August 25–September 1): Another significant sales event with discounts on mattresses, clothing, LEGOs, laptops, PCs, Apple products, and outdoor gear.

11. October Prime Day Sales (Mid-October): Amazon's fall sales event ("Prime Big Deal Days"), often mirroring Prime Day deals, with other retailers following suit.

12. Black Friday Sales (November 1–30): The biggest shopping event of the year, with widespread discounts across all categories. Expect the best deals around Thanksgiving and Black Friday itself (November 28th).

13. Cyber Monday Sales (November 30–December 5): Online-focused sales event, typically extending throughout Cyber Week, often mirroring Black Friday deals.

14. Green Monday Sales (December 8–23): The last major sales push before Christmas, offering last-minute deals.

15. New Year's Sales (December 26–January 1): Post-Christmas sales featuring deals on returned gifts and older tech models, particularly TVs and gaming monitors.