The Best Places to Buy LEGO Sets in 2025

LEGO's enduring appeal has expanded beyond childhood, captivating teens and adults alike. The sets themselves have evolved, offering intricate details, diverse functionalities, and a wider range of styles. From playful builds to elaborate display pieces and even home décor, LEGO's versatility is undeniable.

However, the sheer volume of sets available presents challenges: locating desired sets and securing reasonable prices. LEGO's practice of retiring sets, even popular ones, fuels a resale market with inflated prices (often 2-3 times the original cost). Furthermore, LEGO's inherent expense has steadily increased over the years.

Strategic shopping can mitigate these issues. Here's a guide to the best places and times to buy LEGO sets in 2025:

Online LEGO Shopping Destinations

LEGO Insiders Program### LEGO Store

4See it at LEGOThe Best Discounts### Amazon

2See it at AmazonAccepts LEGO Insider Points### Target

1See it at TargetExclusive Deals### Walmart

0See it at Walmart

The official LEGO Store offers the broadest selection, easily searchable by theme, price, and rating, along with excellent customer service and the LEGO Insiders program. This free program provides numerous benefits: early access to sets, free sets as incentives, and exclusive items unavailable elsewhere. Its points system (6.5 points per dollar spent, 130 points = $1) effectively offers a 5% discount, doubled during select promotions.

Amazon, Target, and Walmart offer alternative online options, often providing modest discounts but lacking the points system and exclusive sets of the LEGO Store. The LEGO Store generally charges full price unless clearing out older inventory.

The decision hinges on comparing discounts against the LEGO Store's points system and exclusive offers.

Finding Retired Sets

Unofficial marketplaces (Craigslist, eBay, Facebook) are the only source for retired sets, but expect significantly higher prices. Direct communication with sellers, haggling, and comparison shopping are crucial.

In-Store LEGO Shopping

Brick-and-mortar stores offer a hands-on experience. The LEGO Store mirrors its online counterpart, including the Insiders program and interactive features. Target and Walmart also carry LEGO, while Gamestop and Barnes & Noble offer select sets. Discounts are less frequent in smaller stores, but checking is worthwhile. Retired sets might unexpectedly appear in brick-and-mortar stores.

LEGO Sale Timing

Beyond standard box-store discounts, LEGO sales are rare. However, key dates offer opportunities: May 4th (Star Wars Day) and March 10th (Mario Day) often feature double points promotions. Year-end clearance sales (especially Black Friday, Cyber Monday, and Amazon Prime Days) are also prime times for deals.