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Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Author:Kristen Update:Feb 26,2025

Candy Crush Saga and Pat McGrath Cosmetics: A Sweet Collaboration with a Diamond Twist!

The mobile gaming giant, Candy Crush Saga, is partnering with renowned makeup artist Pat McGrath for a limited-edition cosmetic line. This exciting collaboration marks a significant step for Candy Crush, expanding its reach beyond the digital realm into the world of beauty.

Launching February 27th, the collection will feature Candy Crush-themed lipsticks, glosses, and nail polishes, bringing the vibrant colors and playful designs of the game to life. But the real highlight? Three lucky online customers will receive a stunning $10,000 diamond ring!

A picture of bejewelled cosmetic packaging with red and gold stripes

A Diamond-Encrusted Surprise

This bold marketing strategy is a refreshing change from typical influencer collaborations. The surprise inclusion of diamond rings in randomly selected orders is sure to generate significant buzz and excitement. It showcases the evolution of gaming merchandise, from simple t-shirts to high-end luxury items.

Beyond Candy Crush?

If this collaboration has you craving a simpler gaming experience, consider trying the challenging retro platformer, Jump King. Highly recommended by Will Quick, it's a great option for those seeking a test of skill and patience.