Squishmallows Match Pre-Registration Opens on Android by Eastside Games

Eastside Games has a reputation for delivering uniquely charming mobile titles. Fans have enjoyed their adaptations of Cheech & Chong, Trailer Park Boys, RuPaul’s Drag Race, Doctor Who: Lost in Time, The Office: Somehow We Manage, and The Goldbergs: Back to the 80s. Now, they're introducing Squishmallows Match to that lineup.

Remember Squishmallows?

Eastside Games is collaborating with Jazwares and Zaibatsu Interactive to launch the first-ever mobile game based on the immensely popular plush toy collection. Squishmallows first debuted in 2017 through Kelly Toys and Jazwares. These round and soft toys come in various colors, sizes, and designs, featuring animals, food items, and more.

The upcoming game, set for a worldwide release on September 2, 2025, is a match-3 puzzle adventure. You’ll collect a delightful array of characters and assemble your own squad using rare and limited-edition Squishmallows. Customize your player feed to show off your collection and creative arrangements.

The game offers plenty of personalization choices, including Squishmallows-themed backgrounds, stickers, and character options. You can even try your hand at claw machines to win rare plush characters.

Progress along the Squishmallows Reward Road to earn points and unlock Keys. Special items like Magnets will also improve your odds of obtaining exclusive Squishmallows.

Squishmallows Match will feature seasonal content through season passes, introducing time-limited Squishmallows. Additional gameplay elements include wishlist tracking, community contests, daily rewards, and boosters. Take a look at the game in action below.

Squishmallows Match is now open for pre-registration

Pre-register today to receive exclusive in-game bonuses. You’ll also have the chance to get a never-before-seen Squishmallow, available as both a digital character and a real-life plush toy, before anyone else.

When it comes to modern stuffed toys, I’ve always had a soft spot for Squishmallows. In my opinion, they’re far more appealing than other trending dolls, such as the monster-like Labubu. If you're also a Squishmallows fan, be sure to check out the game on the Google Play Store.

You might also be interested in our coverage of KEMCO’s retro RPG Dragon Spira with Sugoroku Board.