Flexion, EA Partner to Expand Hit Mobile Games to New App Stores

The collaboration between Flexion and EA marks another significant move in the evolving landscape of mobile gaming distribution. By bringing EA's extensive mobile game catalog to alternative app stores, this partnership enhances accessibility for users who prefer not to use Google Play or the iOS App Store. This development signals a major shift in how large publishers are now considering the viability and potential of platforms beyond the traditional giants, Apple and Google.

This year has been pivotal for alternative app stores, especially since Apple was compelled to allow them in regions such as the EU. The buzz around this shift is undeniable, and Flexion's previous success in bringing Candy Crush Solitaire to these alternative platforms paves the way for EA's mobile back-catalogue to follow suit.

You might be wondering, "What does this mean for me?" Well, traditionally, mobile gaming has been dominated by the iOS App Store and Google Play. However, recent legal battles have forced both Apple and Google to relax some of their anti-competitive practices, fostering the growth of alternative app stores. This is great news for gamers, as these platforms often offer enticing incentives to attract new users.

Take the Epic Games Store, for instance, which is renowned for its free game program. While the platforms Flexion is targeting might not go to such extremes, they are likely to introduce more flexible policies that have been historically resisted by Apple and Google.

Looking to the future, EA's move is telling. As a dominant force in the gaming industry, known for acquiring smaller developers, their decision to explore alternative app stores indicates a broader trend that other companies are likely to follow. This shift suggests a more open and competitive market for mobile gaming.

Currently, the specific EA games destined for these alternative stores remain undisclosed. However, speculation points towards titles like Diablo Immortal and additional Candy Crush games being among the offerings.