Genshin Pop-Up Arrives in NYC

The adorable Genshin minini series is making its US debut in New York City this January! Get ready for a delightful shopping experience filled with exclusive merchandise. This pop-up shop, the first of its kind in the West, follows successful runs in Japan and South Korea.

Inazuma Minini Collection:

The New York Times Square Line Friends store will host the pop-up from January 22nd to February 2nd, 2025. Expect to find charming miniature versions of your favorite Inazuma characters: Paimon, Raiden Shogun, Kamisato Ayaka, Kamisato Ayato, Yoimiya, Sangonomiya Kokomi, and Kaedehara Kazuha. Merchandise includes:

• Plush Doll ($25.95) - In-store exclusive
• Plush Keyring ($15.95) - In-store exclusive
• Figurine Keyring ($19.95)
• Figurine ($21.95)
• Coller Metal Keyring ($21.95)
• Coller Portable Handheld Fan ($32.95)
• Coller Metal Sticon Set ($21.95)
• Coller Silicone Set ($15.95)
• Phone Grip ($11.95)
• Mouse Pad ($6.95)
• Raiden Shogun Water Globe ($99.95)
• Inazuma Gift Set ($59.95)
• Inazuma 5-Tier Umbrella ($24.95)

While online availability is a future possibility, plush dolls and keyrings will remain in-store exclusives.

Genshin Impact x LINE FRIENDS Collaboration:

Beyond the minini line, the pop-up boasts a wider range of Genshin Impact x Line Friends merchandise featuring characters like Alhaitham, Tighnari, Neuvilette, Xiangling, Xiao, Klee, Lynette, Albedo, and Ganyu. This collection includes:

• SD Phone Grip ($11.95)
• SD Acrylic Keyring ($8.95)
• Metal Mirror Keyring ($13.95)
• SD Epoxy Sticker ($2.95)
• Acrylic Magnet Set ($24.95)
• Spiral Notebook ($5.95)
• T-Shirts (M/L/XL) ($42.95)
• 17oz Tumbler ($15.95)
• Laptop Sleeve (13in/$42.95, 16in/$44.95)
• Raiden Shogun Umbrella ($29.95)

Special Purchase Incentives:

Spend over $10 and receive a Genshin Impact shopping bag; over $40 gets you a Genshin minini Paimon fan; and spending over $80 earns you a random Inazuma Lenticular Photo Card (excluding Paimon).

Photo Zone and Cosplay Event:

Don't forget the fun! A dedicated photo zone awaits, offering Instagrammable moments. Share your photos with the hashtag #LineFriendsGenshin and tag @linefriends_us for a chance to win a limited-stock coupon redeemable for in-game Primogems, Mora, and crafting materials. A cosplay photography event is also planned.