Home > News > We Got a John Cena Heel Turn Before GTA 6 — and He’s in on the Meme

We Got a John Cena Heel Turn Before GTA 6 — and He’s in on the Meme

Author:Kristen Update:Mar 21,2025

John Cena's surprise heel turn at WWE Elimination Chamber wasn't just a wrestling event; it became a meme, perfectly timed with the ongoing saga of Grand Theft Auto 6's delayed release. The 12-year wait for GTA 6 has spawned countless jokes highlighting things people experienced before the game's arrival. Cena's heel turn—his first in two decades—became a prime example. The beloved wrestler and actor, known for his "good guy" persona and Make-A-Wish record, unexpectedly transitioned to a "bad guy," beating GTA 6 to the punch.

John Cena as a WWE heel
For the first time in over 20 years, John Cena is a WWE bad guy. Photo by Rich Freeda/WWE via Getty Images.

Cena, clearly aware of the meme, playfully acknowledged it on Instagram, posting a GTA 6 image alongside its 2025 release window. This wasn't a GTA 6 role reveal, but a lighthearted nod to the ongoing online conversation. However, given the intense speculation surrounding GTA 6's release date and marketing, some fans are interpreting even this seemingly innocuous post as a cryptic hint.

While Cena's villainous transformation predates GTA 6's release, the game's arrival is on the horizon, with Take-Two Interactive confirming a fall 2025 launch. In December 2023, a former Rockstar developer attempted to address concerns about the PC release, following its launch on PS5 and Xbox Series X|S, urging PC gamers to be patient.

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Further updates on GTA 6 include Take-Two CEO Strauss Zelnick's response to concerns about the future of GTA Online after GTA 6's release.