Pokemon recognized as the most influential entertainment brand in Japan in 2024

A recent survey by marketing agency GEM Partners reveals the top brands in Japan across seven media platforms. Pokémon claimed the top spot, achieving a remarkable reach score of 65,578 points.

The "reach score" is a proprietary metric calculating daily interactions with brand content across apps, games, music, videos, and manga. The survey involved 100,000 Japanese respondents aged 15-69, conducted monthly.

Pokémon's dominance stemmed largely from its App Games category performance, scoring 50,546 points (80% of its total). The success is attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, like the Mister Donut partnership, and the surge in collectible card game popularity also boosted brand visibility.

The Pokémon Company's 2024 financial report underscores this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.

The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading card games, and more. The Pokémon Company, established in 1998, manages the brand's operations, a joint venture between Nintendo, Game Freak, and Creatures.