Best TV Deals in 2025: When to Buy

Investing in a TV is a significant decision, as it's one of the most utilized devices in your home. You wouldn't want to compromise on picture quality or durability just to save a few dollars. Instead, aim to get the best TV for your gaming and streaming needs without breaking the bank. Fortunately, TV deals are available throughout the year, allowing you to purchase a high-quality TV at a reduced price if you know when to shop.

Everyone knows about the massive discounts during Black Friday and Cyber Monday, which often provide the deepest savings if you can snag the right deals. However, there are several other times throughout the year when you can find substantial discounts on the best gaming TVs and quality 4K TVs.

In the weeks leading up to the Super Bowl, the biggest TV-watching event of the year, retailers typically offer significant discounts. This period coincides with the release of new TV models in the spring, making it an excellent time to find deals on older models. However, keep an eye out for upcoming sales events like holiday weekends and Amazon Prime Day, which also offer great opportunities to save.

Best Times to Buy a TV

Black Friday and Cyber Monday

Originally a single day of shopping after Thanksgiving, Black Friday has expanded into a weeks-long event in November, offering deep discounts on a wide range of products, including TVs. You'll find incredible deals on lower-quality TVs perfect for secondary spaces like guest bedrooms or playrooms, as well as discounts on higher-end models released in the spring. Black Friday used to be focused on in-store shopping, with shoppers camping out to grab limited stock at places like Best Buy and Walmart. While in-store deals still exist, they're often used to draw people into the store, and the stock can sell out quickly. For specific models, it's crucial to act fast during these sales in 2025.

Cyber Monday, on the other hand, is the online counterpart to Black Friday. Retailers like Amazon, Best Buy, and Walmart offer online deals that are often limited in time and stock. Amazon's sales are similar to Prime Day, which occurs in the summer and now in October, featuring a variety of TV deals.

Before the Super Bowl

Following the holiday rush, the Super Bowl presents another prime time to buy a TV. Retailers restock their inventory in mid-January and early February, offering great deals on TVs, especially larger screens, in the weeks leading up to the game. Older models often see the biggest discounts, but you can still find deals on newer TVs. Currently, Super Bowl deals are available on Samsung OLED TVs. Additionally, early January is when manufacturers announce new models at the Consumer Electronics Show (CES), leading to sales on older models to clear space for new arrivals in the spring.

Springtime

If you're interested in specific brands like Samsung, LG, Sony, or TCL, spring is when these manufacturers release their latest models, starting around March and continuing through Memorial Day weekend. This period offers deals on last year's models as retailers make room for new stock. The changes between model years are typically minor, so you won't miss out on much by opting for an older model.

Amazon Prime Day

Originally an Amazon Prime exclusive, Prime Day has evolved into a multi-day event in mid-July, with other retailers like Walmart and Best Buy offering competing sales. Prime Day offers deep discounts on TVs, similar to Black Friday and Cyber Monday, though often focused on older models. Deals are added throughout the event, so it's essential to monitor the site closely. While Prime Day provides excellent deals, Black Friday generally offers more sales across all retailers.

Holiday Weekends

If you can't wait for major sales events, holiday weekends like President's Day, Memorial Day, Fourth of July, and Labor Day often feature special TV sales. These discounts may not be as substantial, and the selection might be limited, but you can still find decent deals. Currently, President's Day sales are underway, with the best TV discounts at Best Buy until February 17.

TV Release Cycles Matter

Understanding the TV release cycle is key to finding the best discounts. Manufacturers announce new models at CES in January, with new releases rolling out in the spring, starting around March. Retailers then offer deeper discounts on older models. New releases continue into the summer, but the best deals on the latest models typically appear in the fall, with the deepest discounts during Black Friday and Cyber Monday.

TV Brands With New Products

Samsung

Samsung focuses on higher-end models, with limited budget options. The 2025 lineup features minor upgrades from last year, including improved brightness, enhancements to mini-LED and Quantum Dot (QD-OLED) backlighting, and better gaming features.

LG

LG's 2025 OLED evo TVs include AI personalization features and an upgraded "Brightness Booster Ultimate" technology. The new G5 model offers a 4K 165Hz variable refresh rate, reducing lag and frame stuttering for gamers.

Hisense

Hisense's 2025 lineup includes higher-end ULED models with a 144Hz refresh rate for enhanced gaming. The 136" MicroLED TV uses mini-LED technology to overcome traditional backlight limitations.

Vizio

In 2024, Vizio made minor improvements to its TVs, removing the top-line P-series. The mid-range M-series and budget-friendly V-series remain available, with the D-series offering affordable 1080p options.

TCL

TCL introduced significant changes to its lineup in 2024, including the Q- and S-series, with the flagship QM8 model. At CES 2025, TCL announced the entry-level Mini LED TV, the QM6K, available in 65", 75", and 85" sizes, with smaller options coming later in the year.

Roku

Roku, known for its streaming devices, launched its own lineup of Roku TVs in 2024, ranging from 24 to 75 inches. The Roku Plus models come with the Voice Remote Pro, featuring hands-free voice commands and rechargeable batteries, while the Roku Select models include the basic Roku Voice Remote. You can access the Roku Channel without a Roku streaming device, making Roku TVs a great choice for streaming enthusiasts.

Top Budget TVs You Can Buy Now

If you're ready to shop, we maintain an ongoing list of the latest TV deals. Here are some of our top budget picks for 2025:

Hisense 65U6N

Grab this TV for accurate colors, solid contrast, and a wealth of features at a surprisingly low price. See it at Amazon.

TCL 55Q750G

This stunning QLED TV delivers impressive contrast and brightness and can even hit 144Hz in 4K with VRR enabled, all while remaining affordable. See it at Amazon.

Hisense 50U6HF

An ultra-affordable TV offering Amazon Fire TV OS for simple streaming and smart home capabilities. See it at Amazon.