WoW: Subscription Price Increase Announced

World of Warcraft to Raise Prices in Australia and New Zealand

Starting February 7th, Blizzard Entertainment will increase the cost of all World of Warcraft in-game transactions for players in Australia and New Zealand. This price adjustment affects various services, including monthly subscriptions and WoW Tokens. The company cites global and regional market conditions as the reason for the increase.

While this isn't the first price adjustment for WoW, it's noteworthy given the game's relatively stable pricing history in the US. The US monthly subscription has remained at $14.99 since 2004. This contrasts with the upcoming changes in Australia and New Zealand, where monthly subscriptions will see a price hike.

Current Australian (AUD) and New Zealand (NZD) subscribers with recurring subscriptions as of February 6th will retain their current rates for up to six months.

Here's a breakdown of the new prices (effective February 7th):

New World of Warcraft Service Prices (AUD & NZD)

While the price increases, when converted to USD, currently align with US rates, the fluctuating exchange rates mean this parity may not be permanent. Player reaction has been mixed, with some criticizing the move and others suggesting it brings prices in line with the US market in the short term. Blizzard emphasizes that the decision wasn't taken lightly and acknowledges the importance of player feedback. The long-term impact of this price adjustment remains to be seen.