Stellar Blade vs \"Stellarblade\" Lawsuit Makes It More Confusing

A US film production company is suing Sony and Shift Up, alleging trademark infringement regarding the PS5 game, Stellar Blade.

Trademark Dispute Over "Stellar Blade"

Registered Trademarks at the Heart of the Matter

"Stellarblade," a Louisiana-based film production company, has filed a lawsuit against Shift Up (the developer) and Sony, claiming trademark infringement. The company specializes in commercials, documentaries, music videos, and independent films.

Griffith Chambers Mehaffey, owner of Stellarblade, alleges that Sony and Shift Up's use of "Stellar Blade" for their game has harmed his business. He contends that the game's name hinders online visibility, making it difficult for potential clients to find his company's website.

Mehaffey's legal action seeks monetary damages, attorney fees, and an injunction preventing further use of "Stellar Blade" (or variations thereof). He also demands the destruction of all Stellar Blade materials held by the game companies.

Mehaffey registered the "Stellarblade" trademark in June 2023, following a cease and desist letter to Shift Up. He claims ownership of stellarblade.com since 2006, using it for his film production business since 2011.

Mehaffey's lawyer stated to IGN that it's "difficult to imagine that Shift Up and Sony were unaware of Mr. Mehaffey's established rights before adopting their identical mark." Stellar Blade was initially known as "Project Eve" (2019), later changed to "Stellar Blade" (2022). Shift Up reportedly registered the "Stellar Blade" trademark in January 2023, preceding Mehaffey's registration.

Mehaffey's lawyer further emphasized to IGN that "Mr. Mehaffey registered the stellarblade.com domain in 2006 and has used the STELLARBLADE name for his business for nearly 15 years. We believe in fair competition, but when larger companies disregard the established rights of smaller businesses, it's our responsibility to stand up and protect our brand." The lawyer also highlighted the alleged monopolization of online search results by the game, pushing Mehaffey's business into obscurity. Similarities between the logos and stylized 'S' are also cited as grounds for the lawsuit.

It's important to note that trademark rights can sometimes be applied retroactively, extending protection beyond the official registration date.