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Hogar > Noticias > Activision explora la IA para el nuevo desarrollo de juegos importantes

Activision explora la IA para el nuevo desarrollo de juegos importantes

Autor：Kristen Actualizar：Apr 06,2025

Activision recientemente llamó la atención del mundo de los juegos con un movimiento sorprendente: lanzar anuncios para nuevos proyectos basados ​​en sus queridas franquicias, incluidas Guitar Hero, Crash Bandicoot y Call of Duty. Sin embargo, el zumbido no era sobre los juegos en sí, sino del método no convencional utilizado para crear los materiales promocionales: las redes neurales.

Guitar Hero Mobile Imagen: Apple.com

El primer anuncio apareció en una de las plataformas de redes sociales de Activision, promocionando Guitar Hero Mobile y dirigiendo a los usuarios a una página de pedido anticipado en la App Store. La comunidad se dio cuenta rápidamente de las imágenes extrañas, casi surrealistas, encendiendo una ráfaga de discusiones. No pasó mucho tiempo antes de que surgieran informes similares sobre otros títulos móviles como Crash Bandicoot Brawl y Call of Duty Mobile, todos con arte generado por IA en sus anuncios. Inicialmente, muchos sospecharon un truco, pero pronto se reveló como un experimento de marketing no convencional de Activision.

Crash Bandicoot Brawl Imagen: Apple.com

La reacción de la comunidad de juegos fue abrumadoramente negativa. Los jugadores expresaron su frustración por la elección de Activision de usar IA generativa en lugar de colaborar con artistas y diseñadores profesionales. Se plantearon preocupaciones de que esto podría llevar a que los juegos se conviertan en "basura de IA", con algunas comparaciones desfavorables con las artes electrónicas, conocidas por sus decisiones polémicas en la industria del juego.

Call of Duty Mobile Imagen: Apple.com

El uso de la IA en el desarrollo y el marketing de los juegos se ha convertido en un problema más candente para Activision. La compañía ha confirmado que las redes neuronales se están utilizando para crear contenido para Call of Duty: Black Ops 6.

En respuesta a la reacción, algunos de los puestos promocionales fueron retirados. Todavía es incierto si Activision tiene la intención de lanzar estos juegos o si simplemente estaban probando las aguas con materiales provocativos para medir las reacciones de la audiencia.

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As of now, there is no official announcement from Larian Studios or any major publisher confirming that Divinity: Original Sin 2 will receive a free upgrade for the PS5, Xbox Series X|S, or Nintendo Switch 2. However, here’s what is known: Divinity: Original Sin 2 has already been released on PS5, Xbox Series X|S, and Nintendo Switch (with enhanced versions on the Switch OLED and Switch 2). The enhanced version of the game for Nintendo Switch 2 (or the upcoming Switch 2 hardware) has not been officially confirmed by Nintendo or Larian Studios. The game was initially released on PlayStation 4, Xbox One, and PC. Later, a next-gen upgrade was released for PS5 and Xbox Series X|S, which included performance improvements, higher resolution, and faster load times. This was not a free upgrade—it required purchasing the new-gen version separately, though players who owned the original on those platforms could get it at a discount. For the Nintendo Switch, an enhanced version was released in 2022 (for Switch OLED and later for Switch 2), but again, not as a free upgrade. So, while fans are hopeful for a free upgrade across all new platforms, including a potential free upgrade for the Switch 2, no such official free update has been announced. 👉 Bottom line: Divinity: Original Sin 2 has received enhanced versions on new hardware, but not as free upgrades. Always check official sources like Larian Studios’ website or platform-specific announcements (Sony, Microsoft, Nintendo) for the latest. Stay tuned—Larian often surprises fans with new content, but as of now, a free upgrade across PS5, Xbox Series, and Switch 2 is not confirmed.
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