Mo.co by Supercell Earns $2.5M in Under a Month

Supercell's latest venture, Mo.co, has quickly established itself as a major hit in the gaming world, even before its official release. Since its soft launch, the game has generated an impressive $2.5 million in revenue, as reported by Pocketgamer.biz. This financial success underscores the potential of Mo.co, blending the allure of a modern millennial social gaming platform with the thrill of monster hunting, reminiscent of the popular Monster Hunter series.

In Mo.co, players assume the role of a fashionable part-time hunter tasked with tackling various supernatural threats through contracts. The game's appeal is further enhanced by a wide array of cosmetics and in-game items, which have significantly contributed to the initial revenue surge. However, the revenue spike was short-lived, raising questions about the game's long-term viability.

The decline in revenue might be attributed to the limited content available during Mo.co's invite-only soft launch phase. This lack of new content could be hindering further growth and engagement among players. It's worth noting that Supercell has a reputation for being highly selective with its game releases, often focusing solely on titles with the highest potential for success. This strategy has led to the rise of games like Brawl Stars and Squad Busters, while others, such as Flood Rush and Everdale, were canceled before launch.

The future of Mo.co remains uncertain. With its initial success, Supercell might explore how additional content could reignite player spending and interest. If successful, Mo.co could soon be available on major storefronts, offering a full gaming experience to a broader audience.

While Mo.co remains in its closed state, gamers eager to explore new titles can check out our "Ahead of the Game" feature, which highlights great games available in early access on mobile devices.

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