Assassin’s Creed Shadows Hits 3 Million Players, Ubisoft Yet to Reveal Sales Numbers

Since its launch on May 20, Assassin’s Creed Shadows has attracted over 3 million players within just seven days, surpassing the initial player counts of Origins and Odyssey. Ubisoft reported that the game reached 2 million players by day two, demonstrating a robust start compared to its predecessors.

Ubisoft shared additional statistics that align with earlier reports from an internal email, which IGN covered. The email highlighted that Shadows performed well against Origins and Odyssey, though it did not match the exceptional launch of Valhalla in 2020. Notably, Shadows achieved the second highest day one sales revenue in the Assassin's Creed franchise, only trailing behind Valhalla. It also set a record for Ubisoft's biggest day one on the PlayStation Store and has accumulated over 40 million hours of playtime.

The success of Assassin’s Creed Shadows is crucial for Ubisoft, especially following a challenging period marked by delays and the underwhelming sales of Star Wars Outlaws. Ubisoft faced significant setbacks including high-profile flops, layoffs, studio closures, and game cancellations leading up to Shadows' release. The situation was so dire that the Guillemot family, Ubisoft's founders, reportedly considered a buyout deal with Tencent and other investors to maintain control over the company's intellectual property. As a result, the gaming industry is closely monitoring Assassin’s Creed Shadows for indicators of its success or failure.

On Steam, Shadows set a new record for the Assassin's Creed series, reaching a peak of 64,825 concurrent players over the weekend. This is the first time since Odyssey in 2018 that an Assassin's Creed game launched on Steam on day one. For comparison, Dragon Age: The Veilguard by BioWare peaked at 89,418 players on the same platform.

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Determining whether Shadows meets, exceeds, or falls short of Ubisoft's expectations is challenging without specific revenue or sales figures. Ultimately, the financial performance of Assassin’s Creed Shadows will be pivotal not only for the game but for Ubisoft's future. A clearer picture may emerge with Ubisoft's upcoming financial report.

For those exploring the world of feudal Japan in Assassin’s Creed Shadows, our comprehensive Assassin's Creed Shadows guide offers valuable resources, including an Assassin's Creed Shadows walkthrough, an Assassin's Creed Shadows Interactive Map, and insights into things Assassin’s Creed Shadows doesn’t tell you.